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Your web site is like a plant in your office - if you don't water it, it will die. Maintaining and refreshing a web site helps keep it strong for what you want it to do - be your 24/7 emissary. Even if you don't advertise, Google and Yahoo! - the two largest search engines - use 'web spiders' to crawl through every site on the internet and cache (sort out) the sites according to what each one is about.
Changing and editing the content periodically causes the web spiders to re-evaluate your web site in terms of key words. The more times your web site comes to the spiders' attention, the higher up in the search engine rankings your web site will rise. Changing the content, rewording it, checking to see if the internal links work as they should are all part of maintaining your site. |
